Automated feed submission
Agent Sync builds and submits your Microsoft Merchant Center feed automatically: no manual CSV uploads required.
Advertising
Reach shoppers Google misses, with zero extra feed management.
Microsoft Advertising (Bing Shopping) reaches a different audience to Google, often older, higher-income shoppers with lower competition and CPCs. Agent Sync builds and maintains your Microsoft Merchant Center product feed from your master catalog, handling all the spec requirements and keeping it updated in real time.
What syncs
7 of 8
- Product feed
- Inventory availability
- Pricing & promotions
- Product images
- GTIN / brand / MPN
- Product categories (MS taxonomy)
- Custom labels
- Audience targeting attributes (not supported)
Key capabilities
Feed validation
Pre-validate your feed against Microsoft's product spec before submission to avoid disapprovals.
Real-time updates
Price and stock changes push to your Microsoft feed immediately, keeping your Bing Shopping ads accurate.
AI title optimization
Qooly AI optimises product titles for Microsoft's search patterns to improve ad relevance and quality score.
How to connect
5 steps
- 01
Connect your Microsoft Merchant Center account to Qooly
- 02
Auto-map your catalog to Microsoft's feed spec
- 03
Configure taxonomy and custom label rules
- 04
Submit initial feed for review
- 05
All future updates sync automatically
Who uses this connector
- Ecommerce brands diversifying ad spend beyond Google
- B2B and enterprise product sellers targeting professional Microsoft demographics
- Retailers looking for lower-CPC shopping channels
Common questions
Ready to connect?
Get Microsoft Ads live in hours.
No engineering required. Connect your account, map your fields, and your catalog syncs automatically.
