IndustryHealth & Beauty
Beauty product data that cannot publish an unapproved claim.
INCI lists, market-specific claims and certifications live on one governed record, and a claim a market does not allow never publishes.
- Held for reviewWhen a rule says no
- One recordEvery market's wording
- Full audit trailEvery change explained

Where a beauty launch stops being about the product
Where the work goes when product data has no single home.
4 gaps one governed record closes
The INCI list lives in one spreadsheet and the marketing copy in another, and the two drift the moment a formula changes.
Wording that is fine in one market is restricted in the next, so the same claim is rewritten market by market and checked by eye.
One substituted ingredient means every locale's INCI list, every allergen reference and every claim built on the old formula has to be found again.
A shade range is rebuilt for the marketplace, again for the storefront and again for TikTok Shop, because each one models variants differently.
Your regulatory rules, enforced on the write.
You model the rules your markets require (mandatory attributes, restricted wording, required disclosures, certification status, which claim categories need a named approver) and Qooly enforces them on every write, whoever or whatever made it. A product that fails is held for review instead of reaching a channel, and the audit record shows what was refused and which rule refused it. Agent Flow completes the ingredient data and writes market-appropriate copy, Agent Sync carries the approved record to each destination in its own shape, and Agent Stock and Agent Price keep availability and price correct after launch.
- 01
INCI lists as structured data
The ingredient list is a governed field on the record, not a paragraph inside a description. It renders in each market's naming convention from one source, carries allergen references with it, and regenerates everywhere when the formula changes.
- 02
Restricted wording, enforced per market
A claim your rules do not allow in a market cannot be written to that market's destination. The write is refused and held for the approver you named, with the rule that stopped it recorded, rather than reported back as a quality score after the listing is live.
- 03
Approval routing for regulated claims
The claim categories you flag require a named human approval before release. Everything else publishes the moment it passes your rules, so review becomes a queue of exceptions instead of a gate every product waits in.
- 04
Shades, sizes and refills from one record
A shade range, a travel size and a refill are variants of one governed record, generated into each destination's variant model instead of being maintained three times. Media is bound to the shade it depicts, so a new shade arrives with its own imagery.
- 05
Batch, certification and responsible-person data
Batch and period-after-opening attributes, responsible-person fields and certification status travel with the record to the destinations that require them, and the audit trail holds what was published, when, and who approved it.

See it on your own catalog.
Your systems connected, your rules applied, your channels published. No slides.