Comparable by design
The attributes that let a product be compared (materials, dimensions, compatibility) are enriched rather than left blank.
Agentic
Answerable product data, wherever the question is asked.
Copilot and Microsoft's shopping experiences read structured merchant data, and the quality of what they can say about a product is set upstream, by whether the catalog carries the attributes, identifiers and imagery needed to describe and compare it. Qooly governs that record and keeps the feeds behind these surfaces complete and current.
What syncs
5 of 6
- Structured product data
- Product attributes and metadata
- Product identifiers (GTIN, MPN)
- Images and media
- Pricing and availability
- Agentic checkout and orders (not supported)
Key capabilities
Identity that resolves
Identifiers are validated so your product is matched to the right record instead of an approximation.
Governed before publish
Agent Flow runs your completeness and format rules before anything reaches a feed, so problems are caught upstream.
Continuously updated
Changes propagate as they happen rather than on a feed schedule.
How to connect
5 steps
- 01
Connect your Microsoft Merchant Center account
- 02
Map your catalog to the required attribute schema
- 03
Enable AI enrichment for gaps and taxonomy
- 04
Set the validation rules products must pass
- 05
Enable continuous feed updates
Who uses this connector
- Brands already running Microsoft Ads who want the same record serving Copilot
- Catalogs missing the comparison attributes assistants rely on
- Teams consolidating feed management onto one governed source
Common questions
Ready to connect?
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No engineering required. Connect your account, map your fields, and your catalog syncs automatically.
