Most product data software is built around screens. To change something you find the right module, the right filter, the right product and the right field, and then you repeat it for the next channel. The knowledge of where everything lives becomes a job in itself.
Qooly AI takes a different approach: less dashboard navigation, more action. You can manage product data and workflows through a conversation, by asking for what you need in plain language. The work still runs through your business rules and approvals. You just don't have to click your way to it.
What You Can Ask
These are the kinds of requests teams make every day:
"Analyze the new product catalog and identify missing attributes based on my master data requirements." Qooly AI checks the incoming products against the fields your catalog requires and shows you exactly what's missing, product by product.
"Fill the missing attributes." It fills the gaps from your source data and product images, and holds them for review where your rules ask for a person to approve.
"Extract details from these product images." Colours, materials and other visible details are pulled from photography into structured attributes, instead of being typed in by hand.
"Enrich my product listings." Descriptions, titles and channel content are written in your brand voice and checked against your rules before they're used.
"Reshape this collection for each destination." The same governed record is turned into what each channel expects: its taxonomy, its title format, its required fields.
"Schedule price changes for fall products." The change is set up to happen at the right moment, with prices calculated from your rules, and restored when the window closes.
"Publish products across channels by tomorrow at 4 PM." Approved products go live on every connected channel at the time you set.
"Run an agent to sync my catalog." The right agent takes the job and carries it through.
Behind Every Request: AI Agents
A conversation is only useful if something can act on it. In Qooly AI, requests are carried out by AI agents, each owning a part of the work:
- Agent Flow handles the product pipeline: import, enrichment, validation and publishing.
- Agent Sync distributes changes to every channel in the right format.
- Agent Stock keeps available-to-sell accurate across locations and channels.
- Agent Price calculates prices from list price, product status and your discount rules, and refuses any that breach your margin floor.
- Agent Scheduler decides when actions happen, such as listing a product once it's complete or opening a campaign on Friday.
So "schedule price changes for fall products" isn't a note for someone to action later. Agent Price supplies the numbers, Agent Scheduler owns the timing, and Agent Sync puts the result live.
Conversation With Guardrails
Speed without control is a risk with product data, because a wrong price or claim reaches customers fast. That's why every request in Qooly AI runs through the same governance as any other change:
- Your rules apply. Required fields, formats, brand voice and claim boundaries are checked before anything publishes.
- Your approvals apply. Changes that need a person's sign-off wait for it.
- Everything is recorded. Each change keeps a record of what changed, when and under which rule, so you can always see and explain what happened.
Asking is faster. It isn't looser. You can read more about how this works in governed AI for product data.
Who Benefits Most
- Merchandisers and marketers who need changes made without waiting for a data specialist.
- Ecommerce managers preparing launches across many channels at once.
- Operations teams who want to check catalog health in a sentence instead of a report.
- Leaders who want the team's time on decisions, not on moving data.
How It Fits the Platform
Chat is the front door to Qooly AI, the Product Intelligence Platform. Behind it sits one governed product record, the rules that protect it, and the agents that keep it right on every channel. If you're new to the idea, start with what a product intelligence platform is.
Frequently Asked Questions
What can I ask Qooly AI to do?
You can ask Qooly AI to find and fill missing attributes, extract details from product images, reshape content for each destination, and publish updates across channels. You can also ask it to create products, enrich listings, schedule changes and run agents, all within your business rules and approvals.
Does Qooly AI publish changes without approval?
Only where your rules allow it. Every request runs through the same business rules, channel requirements and approval steps as any other change, so anything that needs a person's sign-off waits for it.
Do I still need the dashboard?
The full product record, rules and audit trail are always there. Conversation is a faster way to get work done, not a replacement for visibility: you can ask for the change, then review exactly what happened.
How is chatting with Qooly AI different from a general AI chatbot?
A general chatbot can write text. Qooly AI acts on your governed product data: it knows your catalog, your rules and each channel's requirements, and it hands work to AI agents that publish, sync and schedule, with every change recorded. See it with your own data.
Keep reading



